WHY DOES MY CHILD KEEP CATCHING COLDS?

Since they haven’t been exposed to many cold viruses during their short lifespans (and therefore haven’t developed immunity to them), kids are more prone to catching common colds than adults are¹.

This is a normal part of your child’s immune system development and occurs over a number of years as their immune system gains more exposure to different viruses and learns how to respond to them.

Your child’s exposure to viruses naturally increases when they attend daycare or kindy, where they’re more likely to encounter other children with colds.

As a result, children can normally catch up to 10 colds each year – more than double the number experienced by adults¹.

ZINC REDUCES THE FREQUENCY OF CHILDREN’S COLDS

Fusion Kids’ Astra 8 Immune Shield contains zinc, which supports healthy immune system function and reduces the frequency of children’s common cold episodes.

Your child consumes zinc in their diet through foods like meat, poultry, eggs and seafood, and it’s also found in wholegrains, legumes, nuts and seeds (however may be more poorly absorbed from these sources)².

In addition to supporting immune system function, taking zinc can help to support your child’s appetite if their dietary intake of it is inadequate.

JADE WINDSCREEN FORMULA

Fusion Kids’ Astra 8 Immune Shield is based on a herbal combination called Jade Windscreen Formula, which is traditionally taken to help reduce the frequency of common colds in TCM, where it’s considered particularly beneficial for people who suffer from them repeatedly, and is typically taken for several months at a time.

Jade Windscreen Formula contains the following herbs:

Astragalus

Astragalus helps stimulate healthy immune responses and support the immune system in fighting illness.

In Chinese medicine, astragalus is traditionally used to support defensive Qi (a specific form of life force energy that boosts resistance against infection) and to help reduce the frequency of common colds.

Astragalus is also traditionally taken to support vitality and relieve fatigue in TCM.

White atractylodes

White atractylodes is traditionally believed to act synergistically with astragalus in Jade Windscreen Formula, reinforcing its actions. In Chinese medicine, it’s also traditionally used to nourish the Spleen, and is therefore taken to relieve loss of appetite.

Fang feng

Fang feng is also known as wind protector; its name is a reference to its traditional use in TCM for clearing wind-heat from the body, and it’s a key ingredient in the Jade Windscreen Formula.