The Yes Yes Company
The idea that started The Yes Yes Company Ltd in 2003 arose between two friends, Susi Lennox and Sarah Brooks. Sarah and Susi met in the late 80s and were long standing friends and colleagues who simultaneously reached a point in life where they wanted to devote themselves to something new, daring and worthwhile, something that reflected their values and ethics.
“Having worked at Pfizer when Viagra was launched, we were aware of the need for effective products in the intimacy arena. What we discovered was a gap in the market for a pure and natural personal lubricant. We set out to ‘change the world from the inside’ by creating a new concept: A certified organic, plant based natural range of intimacy products”
Susi and Sarah’s experience of working in the Drug Safety divisions of major pharmaceutical companies meant they were very aware of the health risks associated with certain synthetic, chemical ingredients. They set themselves the challenge of designing a range of intimacy products that would be completely benign, have no side effects, free of all known skin irritants and be highly effective.